Asia Education Foundation

Resource 15: A Brief History

of ‘STREETS’ and the ‘Heart brand’.

History of Streets Ice-Cream

Walls Streets logo

1920’s - Between the WWI and WWII, Edwin (‘Ted’) Street with the help of his wife and brother started making Streets Ice Cream in the back of a shop in Corrimal, NSW. He would then sell these to neighbours along with sweets, cakes and lemonade. Popularity grew and he soon used a cart, then a one horsepower motorbike to sell Streets Ice Cream. 1930’s - In 1936 Streets entered into Sydney’s large ice cream market. Streets’ sales in Sydney went so well a second Ice Cream plant was opened in Turrella. Soon after Street’s launched its first novelty ice - a chocolate coated, heart shaped vanilla on a stick sold under the name Heart. Paddle Pops were launched in 1953 and had sold 1.5 billion by 1988! 1960’s onwards - In 1960 Streets was sold to Unilever, one of the world’s leading suppliers of food, home-care and personal care products. In 1994 Streets began exporting Ice Cream into the New Zealand market. The majority of Streets Ice-creams are made in Australia at our manufacturing site at Minto in NSW. A small range of water ice products are imported from China from our Unilever factory, this is due to a difference in technology and the equipment available. All Streets’ products, regardless of the origin, are produced under Streets strict quality assurance guidelines. Unilever’s ice-cream is Heartbrand is sold in more than 40 countries. The Heartbrand operates under different names in different markets (Wall’s in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands). Unilever’s Heartbrand ice-cream.

1930’s - In 1936 Streets entered into Sydney’s large ice cream market. Streets’ sales in Sydney went so well a second Ice Cream plant was opened in Turrella. Soon after Street’s launched its first novelty ice - a chocolate coated, heart shaped vanilla on a stick sold under the name Heart. Paddle Pops were launched in 1953 and had sold 1.5 billion by 1988!

1960’s onwards - In 1960 Streets was sold to Unilever, one of the world’s leading suppliers of food, home-care and personal care products. In 1994 Streets began exporting Ice Cream into the New Zealand market.

The majority of Streets Ice-creams are made in Australia at our manufacturing site at Minto in NSW. A small range of water ice products are imported from China from our Unilever factory, this is due to a difference in technology and the equipment available. All Streets’ products, regardless of the origin, are produced under Streets strict quality assurance guidelines.

Unilever’s ice-cream is Heartbrand is sold in more than 40 countries. The Heartbrand operates under different names in different markets (Wall’s in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands).

Unilever’s Heartbrand ice-cream in:

England:
Unilever's Heartbrand ice-cream in England

India:
Unilever's Heartbrand ice-cream in India

Malaysia
Unilever's Heartbrand ice-cream in Malaysia

Source: www.streets.com.au and www.unilever.com/ourbrands/foods/Heartbrand.asp